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SOCIAL ACTIVISM

Definition: a group of people working together to achieve a change in society through action
 
 
 Photo: Kerli Irbo
 Characteristics

Social activism is grassroots and bottom-up action. One dynamic of social activism is that it seems to work in cycles. A social action can easily gain and lose momentum because participants can "tune in" and "drop out" at will. This makes it an on-going learning process. All forms of communication are used to spread social activism, from online social media, to posters/flyers, to face-to-face dialogues. It can take a variety of forms, including action on the street (ie- demonstrations, squatting, etc.), social gatherings and networking. It is often open-source, making it easily adaptable to different situations. There is a broad range of demographics, involving different groups of people according to the topic.

 
 
Effects

Effects can be divided into two categories: short-term and long-term. Some of the short-term effects include: building a sense of community, awareness-raising, increasing biodiversity in the city and decreasing the level of stress and frustration the people have been experiencing about the problems they face. Some of the long-term effects include: educating the general public, starting a dialogue with the government, finding creative solutions, achieving better living conditions, localization of the democratic process (direct democracy), cultural exchanges and a cultural shift.

Examples

Examples of social activism include: painting of the bicycle lanes at night on the streets of Helsinki, carrot mob, urban agriculture/farming, and Transition Towns, just to name a few.

Social activism.... for a better and greener city. :)

Dodo ExperienceGroup in Dodo's urban agriculture plant (Photo: Marjaana Jokela).

Dodo is an NGO that has been working with urban agriculture in Helsinki. Their experience with urban agriculture has been a very good example of how social activism can be effective. It is only the second year of their work in this field and they have gotten a great amount of media coverage and a bit of help from the municipality. It started with only 20 people and has been gaining its own momentum. It has improved the city by increasing biodiversity, bringing people together, raising awareness about environmental issues, and reinforcing the connection between people in nature.
 
 
By: Camille, Jennifer, Mareike, Niklas